Eureka! proud to be identified as “leading the way” in inclusive tourism

Leigh-Anne Stradeski

By: Leigh-Anne Stradeski | Date: 24/08/2018

Minister Michael Ellis talks with Leigh-Anne Stradeski and the Pendleton Family web

I was delighted to welcome Michael Ellis MP, Minister for Arts, Heritage and Tourism to Eureka! earlier this week, to talk with us and visiting families about the importance of accessibility.

The visit was prompted by Eureka! recently being identified as one of five UK tourist venues “leading the way” in inclusive tourism – and we couldn’t be prouder! The list was drawn from winners of Visit England’s awards for excellence in the “Access for all” category, and we’re in excellent company:

Whilst here, the Minister met and spoke with a number of visiting families, including Victoria Pendleton and her four children William, Matthew, Isabel and Felicity, who regularly drive a 200-mile round trip to attend our free clubs for disabled children.

The Minister then took some time to tour our All About Me and Spark galleries and discuss the steps we’ve taken here at Eureka! to ensure that as many families as possible are able to experience a great family day out.

"I'm incredibly impressed by what I've seen at Eureka!

It provides opportunities for all children with particular needs and is one that people come from far and wide to enjoy. I'd like other museums and attractions to follow the example of Eureka! in encouraging access for all."

Michael Ellis, Minister for Arts, Heritage & Tourism

Here’s the Minister’s press release in full below or on


  • Top visitor spots for disabled people highlighted
  • Ministers urge all leisure attractions to follow their lead and cater for disabled people’s needs
  • With one in five people in the UK living with a disability or health condition, attractions not providing for their needs are missing out on business

Some of the country’s most accessible tourist and visitor attractions to disabled people have been highlighted today.

Minister for Disabled People Sarah Newton and Tourism Minister Michael Ellis urge all leisure attractions to “follow their lead” and ensure they are catering for disabled customers’ needs.

Tourism is booming across the UK and is now worth over £66 billion a year to the economy. The sector employs 1.6 million people and creates growth across the country, from beautiful beaches and activity parks, to hundreds of thousands of heritage sites.

If the sector is to continue flourishing, it needs to ensure that facilities are accessible to all its visitors. With one in five people in the UK living with a disability or health condition, there is a clear business case for ensuring that disabled people’s needs are catered to. Businesses can take actions including improving training on disability awareness for staff and adapting facilities to ensure they are accessible.

On a visit to Sandcastle Water Park in Blackpool, Minister for Disabled People, Health and Work, Sarah Newton, said:

“Enjoying all the experiences the UK has to offer with family and friends should be fun and enjoyable, but for many disabled people this can be a cause for disappointment and frustration.

“Many leisure businesses are already doing the right things in making sure their facilities are enjoyed by disabled people, including Sandcastle Water Park in Blackpool. Things like designated opening times, a quiet room, open-ended day tickets and ramps can make all the difference. I’m calling on others in the tourism industry to follow their lead and put visitor’s needs at the heart of their services.”

On a visit to Eureka! The National Children’s Museum in Halifax, Minister for Arts, Heritage and Tourism, Michael Ellis, said:

“All over the country, our tourism industry is booming and we are a world-leading holiday destination for visitors from both at home and abroad.

“However if we are to maintain this reputation and its economic and social benefits, I urge all tourism venues to follow in the footsteps of these award winners and review whether they are doing enough to cater for disabled people, to ensure they are accessible to everyone.”

Examples of tourist venues leading the way in this area, and highlighted by VisitEngland’s Inclusive Tourism Award include:

  •  The Roman Baths & Pump Room in Bath,
  • Mylor Sailing & Powerboat School in Cornwall,
  • Cottage in the Dales in Newbiggin,
  • Sandcastle Waterpark in Blackpool,
  • Eureka! The National Children’s Museum in Halifax.

Adaptations made by the venues include making them wheelchair accessible, installing Changing Places toilets and providing accommodation for guide dogs.

Head of Business Support at VisitEngland Ross Calladine said:

“Our Inclusive Tourism Award winners demonstrate that providing easy access for all makes sound business sense.

“By taking steps to ensure staff are disability confident, making reasonable adjustments to facilities and providing information on venue accessibility, other businesses can benefit from this valuable market.”

The Government has a dedicated sector champion for tourism, who works with the industry to promote the benefits of being inclusive to its disabled visitors.

Chris Veitch, Chief Executive of Tourism for All and the Government’s Sector Champion for Tourism, said:

“Making tourism more accessible not only improves travel opportunities for disabled people and many others with accessibility requirements, it can improve the quality of the visitor experience for everybody and help make the UK tourism offer more competitive.”

There than 11 million disabled people in the UK with a combined spending power of their households, ‘the purple pound’, standing at around £250 billion.

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Eureka! The National Children’s Museum
Discovery Road, Halifax HX1 2NE. Map